Social Media & Digital Communications Management
正规靠谱赌博软件's new Social Media and Digital Communications Management degree will provide students with the knowledge and skills necessary to be employed in the innovative, engaging and fast-growing world of marketing in a digital environment. Students will explore the unique requirements for communicating messages to consumers via social media and other online branding platforms.
A student in this field needs to have integrity, initiative, and persistence. These students will learn to optimize digital assets, such as text, graphics, and multimedia assets. Students will also learn to optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Program Outcomes
- Optimize digital assets such as text, graphics and multimedia
- Optimize website exposure by analyzing search engine patterns to direct online placement of keywords or other content
- Demonstrate competence in current social media concepts
- Demonstrate familiarity with social medai law and ethics
- Demonstrate competence with principles of marketing
Graphics
Story Telling
Search Engine Optimization
Career Information
Graduates will be equipped to gain employment as social media managers, social media specialists, digital marketing coordinators and content creators.
| Course | Title | SCH |
|---|---|---|
| First Semester | ||
| RTVB 1302 | Computer Applications for Media Production | 3 |
| ENGL 1301 | Composition I | 3 |
| BUSI 1301 | Business Principles | 3 |
| MRKG 1372 | Introduction to Social Media Marketing | 3 |
| ARTS 1301 | Art Appreciation | 3 |
| Second Semester | ||
| MATH 1332 | Contemporary Mathematics | 3 |
| MRKG 1471 | Social Media Tools 1: Design and Implementation | 4 |
| MRKG 1479 | Writing and Editing Business Information | 4 |
| MRKG 1472 | Graphics for Marketing | 4 |
| Third Semester | ||
| MRKG 2312 | e-Commerce Marketing | 3 |
| MRKG 2470 | Story Telling in a Digital Environment | 4 |
| MRKG 2472 | Social Media Tools II - Monitoring and Analysis | 4 |
| MRKG 2479 | Web-Based Content Management | 4 |
| Fourth Semester | ||
| MRKG 2473 | Social Media Tools III: Capstone | 4 |
| SPCH 1321 | Business and Professional Communication | 3 |
| MRKG 2288 | Internship - Marketing/Marketing Management General | 2 |
| MRKG 2370 | Digital Marketing Law, Ethics and Crisis Management | 3 |
| SOCI 1301 | Introduction to Sociology | 3 |
| Total | 60 | |
| course | title | sch |
|---|---|---|
| First Semester | ||
| RTVB 1302 | Computer Applications for Media Production | 3 |
| ENGL 1301 | Composition I | 3 |
| BUSI 1301 | Business Principles | 3 |
| MRKG 1372 | Introduction to Social Media Marketing | 3 |
| ARTS 1301 | Art Appreciation | 3 |
| Second Semester | ||
| MATH 1332 | Contemporary Mathematics | 3 |
| MRKG 1471 | Social Media Tools 1: Design and Implementation | 4 |
| MRKG 1479 | Writing and Editing Business Information | 4 |
| MRKG 1472 | Graphics for Marketing | 4 |
| Total | 30 | |
What kind of salary can I expect?
According to O*NET OnLine the role of a social media and digital management graduate has a median salary of $26.56 per hour. Other areas of the state have a slightly higher salary range.
How long does it take to complete the Social Media and Digital Management degree?
Students are able to complete an associate degree in two years. The length of time to complete a degree may be reduced if students enroll in more than fall and spring semesters or if they earn advanced placement. A certificate usually takes one year to complete.
Do you offer internships for this degree?
There are internship opportunities for students. Typically, during your final semester on campus, students work as an intern at a local industry. The internship experience can be placed on your resume as work experience. Many internship experiences have led to networking opportunities and full-time employment.
Danielle M. Nicholson
Program Director
Press Building, Office 105C
Phone: (409) 681-4312
Email: nicholsondm@joe-yan.net
James E. Cammack
Instructor III
Student Center, Office 405
Phone: (409) 984-6386
Email: cammackje@joe-yan.net
This program is pending approval of the Southern Association of Colleges and Schools Commission on Colleges, and the Texas Higher Education Coordinating Board.
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Overview
Associate of Applied Science
Certificates
Contact
- Dani Nicholson
- Program Director
- Press Building, Room 105C
- 409-681-4312
- nicholsondm@joe-yan.net